Free checklist — no sign-up needed

Is your website costing you business?

15 quick checks, about 10 minutes. Tick the ones that are true for your site and you’ll get your score straight away — no email, no form.

The 15-point website checklist

Be honest — if you have to pause and wonder, that’s usually a “no”. Tick each one you’re confident is true. Prefer paper? Download the PDF to print.

First impressions
Mobile & speed
Trust & credibility
Being found
Turning visitors into enquiries
0/15 Tick the statements that are true for your website. Get a free review
  • 12–15 Good shape
  • 7–11 Gaps likely costing you enquiries
  • 0–6 Probably working against you

Part two

7 mistakes we see again and again

In 27 years and over 1,500 websites, the same handful of issues come up on almost every site we’re asked to look at.

  1. 1

    The site was built for the owner, not the customer

    It explains the business the way the owner thinks about it, not the way a worried, in-a-hurry customer searches for it.

  2. 2

    No one’s driving

    The site was launched and then left. No new photos, no fresh copy, no changes in years — and it shows.

  3. 3

    Mobile was an afterthought

    It was designed and approved on a desktop, but most customers are finding it on a phone, where it behaves quite differently.

  4. 4

    Too many steps to actually enquire

    Long forms, buried phone numbers, or a “contact us” link nowhere near the thing the customer was just looking at.

  5. 5

    It looks like a template, because it is one

    Customers have seen the same layout on three competitors’ sites this week. It doesn’t stand out, so it doesn’t get remembered.

  6. 6

    No one’s tracking what it actually does

    The owner has no idea how many visitors turn into enquiries — so problems go unnoticed for months, sometimes years.

  7. 7

    It undersells the business

    Real testimonials, real results and real photos exist — they’re just not on the website where a new customer would see them.

Free, no obligation

Want a second opinion on your site?

Scored under 12? It’s rarely as big a job to fix as it feels. Send us your website and we’ll come back within 24 hours with honest, specific feedback — what’s working, what isn’t, and what we’d do about it.

Your checklist score is sent with the form, so we know where to start. Prefer to talk? Call 01299 879491.