Why Isn’t My Website Getting Enquiries?

It is one of the questions we hear most often: “We have a website, but it never brings anything in.” The good news is that the cause is nearly always one of a small number of things, and you can usually work out which with a bit of detective work.

It helps to split the problem in two. Either the right people aren’t finding your website, or they are finding it and something is putting them off. The fixes are very different, so it is worth knowing which one you have before changing anything.

First, is anyone visiting?

If you have Google Analytics or a similar tool set up, look at how many visitors you had last month and where they came from. If you don’t have any tracking, that is the first job, because everything else is guesswork without it.

If visitor numbers are very low, the website itself may be fine and the problem is being found. If visitors are arriving but not getting in touch, the problem is what happens once they land.

If people aren’t finding you

• Check your Google Business Profile. For local businesses, this is often how people find you before they ever see your website. Make sure your hours, services and photos are up to date and that it links to your site.
• Say where you work. If you want work in Worcester or Kidderminster, your website needs to say so, in plain words, on the pages that matter. Google can’t guess.
• Give each service its own page. One page listing everything you do is hard for Google to match to a search. A page per service, written in the words customers use, gives you far more chances to appear.
• Keep it fresh. Websites that are never updated tend to drift down the results over time. A short blog post now and then, or new photos of recent work, helps.

If people are visiting but not getting in touch

• The five-second test. Show your home page to someone who hasn’t seen it for five seconds. Can they tell you what you do and where? If not, the top of the page needs work.
• Look at it on your phone. Most visitors will. Tap the phone number, try the form, and see how long the page takes to appear.
• Give people a reason to trust you. Reviews, photos of real work and a real address all reassure someone who has never heard of you.
• Make the next step obvious. Every page should end with a clear way to get in touch. If the only route is a contact page with a long form, many people won’t bother.

Start with a checklist, not a rebuild

Plenty of websites can be turned around with a handful of changes. Others have been patched so many times that starting again with a website re-design is quicker and cheaper in the long run. Our free 15-point website checklist will help you work out which camp yours is in. It takes about ten minutes, and if you score under 12 we are happy to take a look with a free website review.

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